EconetiQ launches partnership with leading EV car-sharing company


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What are cities doing?

There are a number of UK cities leading the shift to e-mobility but we ask the question is this enough? As always with a new market the first step is education and to ensure mass adoption, local authorities and national governemnt need to impact people’s pockets. This is done through additional charges for older technology that directly contributes to air quality issues, or encouraging adoption through savings – normally through a cost neutral means such as tax rebates.

Glasgow – 33% of Glaswegians are likely to consider buying a 100% electric car the next time they purchase a new car. Only 34% of people in Glasgow say the high cost is a major reason they wouldn’t go electric (compared to the national average of 55%), likely helped by the £35,000 loan available in Scotland to cover the cost of plug-in cars.  

Cardiff – 37% of people living in Cardiff are likely to consider buying a 100% electric car the next time they purchase a new car (significantly above the national average of 30%). Cardiff Council has recently announced that it will be bidding for funding to increase the number of public EVCPs, which may help address the concerns of the 49% of residents who say the lack of a public EVCP near their home is a key barrier to buying a 100% electric car.

Bristol – 24% of Bristolians are likely to consider buying a 100% electric car the next time they purchase a new car. As part of the Go Ultra Low scheme, Bristol received £7 million to offer free residential parking for ultra-low emission vehicles, provide over 80 rapid and fast chargers across the city, and introduce a scheme for people to lease a plug-in car for up to four weeks.  

Nottingham – As part of the Go Ultra Low scheme, Nottinghamshire and Derby received £6 million of funding to install 230 charge points and offer ultra-low emission vehicle owners discount parking and access to over 13 miles of bus lanes along key routes across the cities.  However, despite this, only 10% of Nottingham residents are likely to consider buying a 100% electric car the next time they purchase a new car (the lowest appetite of any UK city).

London – 41% of Londoners are likely to consider buying a 100% electric car the next time they purchase a new car (well above the national average of 30%). As part of the Go Ultra Low scheme, the city was awarded £13 million in 2016 to create ‘Neighbourhoods of the Future’, with proposals including car-charging street lighting in Hackney and parking and traffic priority being given to owners of plug-in vehicles in Harrow. However, despite the levels of popularity in London, drivers without off-street parking might struggle without improvements to public charging infrastructure for electric cars.  

Brighton – Brighton was one of the UK’s early adopters of electric cars, with the first street-side charging points outside of London introduced in 2009. Since then, the community-led initiative ‘Electric Brighton’ has continued to drive forward the electric agenda, mapping demand for electric cars across the city through a campaign called ‘Hug the Plug’.  However, despite this, only 21% of Brighton residents are likely to consider buying a 100% electric car the next time they purchase a new car (significantly below the national average of 30%).  

Leeds – Leeds has shown the biggest UK growth in EVs – Between October 2017 and September last year, motorists charged to dealers selling electric cars, resulting in a 48% surge in the number of electric vehicles on our roads.  Leeds is set to be an official clean air zone (CAZ) by 2020, which may be a factor in the rush to switch dirty diesel and petrol for electric.

Manchester – Greater Manchester Electric Vehicle (GMEV) scheme, a new electric vehicle charging point network and pay as you go programme, led by Transport for Greater Manchester (TfGM).  The GMEV scheme will see more than 250 charging bays across the ten Greater Manchester districts go live – providing commuters with the infrastructure to charge electric vehicles.